How to Use Movin’ On
Marketing Strategies for Sponsoring Colleges
Sponsoring colleges primarily use Movin’ On by
direct mailing it into the homes of high school juniors and seniors in
their service area. There are many other ways our colleges have
successfully used Movin’ On.
Here are some additional ideas, which will enhance
your college's community image and increase the effectiveness of your recruiting campaigns:
Partner with Local Schools– Use Movin' On to build or enhance relationships with your local schools. With the Free Teacher Guide with lesson plans for each article, your customized Movin' On may be used in the classroom. This may be over a week exploration, a two-week emphasis unit, a nine-week period, or a kick-off to a larger career unit. It is flexible according to the teacher's needs. Remember the student is seeing your name throughout the unit. Your college name is associated with this positive experience. See the Benefits of Partnering with Local Schools link for more details.
College Faculty and
Counselors– Send a copy of Movin’
On to all faculty and key administrators. Don’t forget
the Board of Trustees. When campus staff see the professionalism
of Movin’ On, it gives them pride
in the college. Often they will contribute additional ideas for
its use. Offer Movin’ On to them
as the college publication to hand out when speaking in the community
(i.e. President, Deans, Trustees, and any person who speaks for
College Fairs and High School Presentations–
Take Movin’ On along
with other college publications. It is perfect to give to the student
or parent with little understanding about the value and purpose
of two-year colleges. Also, hand it to students who are unsure about
career direction. REMEMBER: Movin’ On
answers the questions most students are asking– What can I be–what career fits me? Why College?
Why two-year college? Why now?
College Open House– Many
colleges use Movin’ On with a campus
event to draw prospective students. Here are 3 different approaches:
- Send Movin’ On with an invitation
to high school juniors and seniors to come to an Open House. Give
them an agenda of the interesting and fun events planned for the
day. And of course–plan for some type of refreshments–food
is always a motivator for students. Make sure you include the
- Send the invitation for the Open House and
give Movin’ On as a take-home
piece at the event.
- Send the invitation for the Open House and
hand out the college viewbook and departmental informational brochures
at the event. Have students register upon arrival. Follow-up the
event by mailing Movin’ On to
the attendees with a letter from the President thanking them for
coming. The letter should present Movin’
On as a gift from the college to help them in their career
selection journey. Your reply card is in the magazine if they
need further information.
Career & Job Fair–
Host a community-wide career and job fair. Invite local businesses
and employment agencies to participate. You may wish to charge a
fee to cover expenses of the event. Local restaurants may donated
food or provide food carts for purchasing food. Use local newspapers,
television and radio talk shows to spread the story far and wide.
This provides a great opportunity to reach both high school students
and adults. The college could offer free career counseling using
Movin’ On as a tool and a free handout.
Movin’ On is a marketing tool, which will work for both demographics.
While we target the high school market, the images show people in
their late twenties and thirties in the career positions. The colorful
and current design is attractive to all. This accomplishes many
- Job placement for current students, high school students and
adults of all ages.
- Recruitment for prospective students – traditional and
- Businesses receive exposure to college resources; both for employees
and training the college offers.
- Presents the college as community builder and supporter.
High School Counselors–
When mailing directly into the homes of students, send Movin’
On and a cover letter to the area high school administrators
and counselors. Let them know of the college’s concern for
the students in their school. Tell them you are providing them career
information with the purpose of encouraging them to continue in
higher education. Point to the values of beginning that journey
at a two-year college. Remember students can begin any career at
your college–this is a good reminder for all educators.
Community Businesses– Place
Movin’ On in businesses and institutions
where people are waiting and may pick-up a magazine to read, i.e.
– hospital waiting rooms, doctor and dental offices, beauty
salons & spas, car repair businesses, libraries, etc. This is
a wonderful way to reach parents of prospective students, adults
looking to retrain for another career, seniors wanting to continue
learning, high school students, etc. Again, with the professional
presentation, it positions the college at a higher level then previously
Real Estate Agencies and the Chamber
of Commerce– Supply Movin’
On to local realty companies and your local Chamber of Commerce
for inclusion into packets for newcomers to the area or for businesses
looking to relocate to the area. By providing Movin’
On, you are getting your college in front of potential students
and businesses when they first arrive in the area. It will not matter
if they missed that special radio campaign last month–they
won’t need to wait till the next ad campaign. You can introduce
your college immediately!
If you have other ways your college has used Movin’
On, we would like to hear about your creativity! Please go to “contact”
and send Toni a note or email email@example.com